Senior Visual Designer & Illustrator

• Managed digital design systems for performance creative across social and digital touchpoints (1.8M followers).

• Worked daily with internal collaborators from concept to delivery on ad, revenue, editorial and product marketing content for a platform of 165M users, presenting design thinking to stakeholders and incorporating feedback quickly.

• Led design for customer-loved programs including Goodreads Choice Awards, Year in Books and Reading Challenge (12M users).

• Managed day-to-day brand design, including illustration libraries and visual identity systems, and contributed to evolving brand guidelines and design systems.

• Developed and maintained templates, brand collateral systems, style guides and asset libraries for partners and other creatives to use.

• Partnered cross-functionally with external partners including Amazon Books, Kindle, Audible and Penguin Random House on sponsored marketing.

• Helped shape the Goodreads look and feel through original illustration, and art directed contract illustrators to grow the brand's illustration library.